Rental investment in Switzerland: 2025 strategies

Rental investment strategies in Switzerland in 2025

Published on 03/07/2025

Buying to rent: which cities offer the best yield?

Some Lake Geneva cities stand out for their dynamism and their high rental demand. Geneva and Lausanne remain the major hubs of the region, attracting expatriates, students and professionals. The market there is competitive, with high prices, but properties rent quickly thanks to constant strong demand.

For those looking for a better balance between purchase price and rental yield, interesting alternatives exist:

Nyon benefits from its proximity to Geneva while offering a more peaceful living environment. The city attracts many cross-border commuters and expatriates, which guarantees sustained rental demand.

Montreux and Vevey, with their exceptional lakeside settings, appeal to families and professionals looking for high-end housing. These cities offer an interesting return for furnished and seasonal rentals.

Morges and Rolle, located between Lausanne and Geneva, are experiencing strong growth thanks to their accessibility and their quality of life. Less expensive than the large neighboring cities, they represent interesting opportunities for a long-term rental investment.

Furnished rental vs. unfurnished rental: advantages and disadvantages

The choice between a furnished rental and an unfurnished rental depends on the tenant profile, the desired management and the investor's financial objectives.

Furnished rental: more flexible and more profitable

Opting for a furnished rental makes it possible to charge higher rents and attract varied profiles, such as expatriates and workers on temporary assignment. It is an ideal option in dynamic cities such as Geneva, Lausanne or Montreux, where demand for turnkey housing is strong.However, this type of rental requires more active management: maintenance of the furniture, renewal of equipment and a higher tenant turnover.

Unfurnished rental: stability and simplicity

Renting a property unfurnished makes it possible to attract long-term tenants, thereby reducing the frequency of changes and simplifying management. It is a preferred solution in cities where families settle for the long term, such as Nyon or Vevey.However, the rents charged are generally lower than for furnished rentals and the possibilities of adjusting the rent during the lease are more limited.

Rental investment in Switzerland: the mistakes to avoid

Rental investment in Switzerland: the mistakes to avoidA successful rental investment relies on good anticipation of costs and rigorous management of the property. Here are a few common mistakes to avoid:

Choosing the location poorly

a property in a poorly served or unattractive neighborhood can suffer from prolonged rental vacancy. It is essential to favor areas with strong rental demand.

Neglecting charges and ancillary costs

beyond the purchase price, you must consider condominium charges, maintenance costs and local taxes, which can affect profitability.

Setting an unsuitable rent

a rent that is too high can make the property difficult to rent, while a rent that is too low reduces the profitability of the investment.

Ignoring taxation

understanding the tax regimes well makes it possible to optimize rental income and reduce taxes. Some cantons offer advantages for well-managed rental investments.

Poor management of the property

whether managed directly or through an agency, rigorous monitoring of contracts, payments and legal obligations is essential to ensure stable profitability.

Conclusion: where and how to invest in 2025?

Rental investment in the Lake Geneva region offers many opportunities. Geneva and Lausanne remain safe bets thanks to strong rental demand, but prices there are high. Cities such as Nyon, Montreux, Vevey, Morges and Rolle offer an interesting alternative, with a good balance between accessibility, quality of life and appreciation potential.The choice between furnished and unfurnished rental depends on the profile of the targeted tenants and the desired management. Finally, good anticipation of costs and an optimized tax strategy make it possible to maximize the profitability of the investment.

In 2025, Lake Geneva real estate remains a safe haven. A well-thought-out investment guarantees stable income and long-term appreciation.

For any questions or requests for further information, please do not hesitate to contact us!